With Download - possibility of complete study

"Older people often make different demands on the usability of products and services. Therefore, we investigated in a study to what extent it is possible and sensible, generation-friendly products and services specifically to identify," said Ursula Heinen-Esser, Parliamentary State Secretary to the Federal Minister for Consumer Protection , the end of June in Berlin.

In the description given by the Federal Ministry of Consumer Protection in November 2008 commissioned study "marking generation driven products and services - Review and possibilities for action" was examined, among other things, whether a seal would "generational justice" simplify consumer choices. The study was eV for Market Environment Society conducted by imug Institute. The now present results will contribute to the initiative Economic Factor Age of the Federal Government.

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Centre for Sustainable Corporate Management develops self check for companies in the sector

The ZNU - Centre for Sustainable Management of the University of Witten / Herdecke has under the 2. Partner meeting presented a self-check for the food industry. "Who made this positioning in sustainability for itself, then also know what further steps need to follow. Sustainability means yes ecological and social criteria in the direction of the company to take greater account. And as any business owner needs to ask precisely also what these values ​​he wants to realize when and how and how it is with its personal sustainable corporate management, "explains Dr. Axel Kölle, a head of ZNU, the newly developed instrument.

The issue of sustainability is increasingly also in the food industry attention and means to take into account when making business decisions not only the economic, ecological and social criteria from the outset and to weigh. "How not least showed the financial crisis, it is important to have a medium to long-term return in mind, instead of relying only on short-term profit maximization in balancing the business objectives. Our grid showing the companies that go through this process with our help, how to bring relevant issues such. as climate change, demographics or fairness with a profitable business in line, "said Dr. Christian Gessner, the other director of ZNU.

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Fear Free Culture opens error employee

Complaints and claims are used by service providers still too rare to improve their services. Instead, the displeasure of the customer is often perceived as a personal insult, unsystematic detected or even ignored and covered up entirely. Ensure that companies squander a great opportunity: Because with an active Board of Management allows customers keep long term, address weaknesses and build trust.

Then makes the Cologne Service Rating GmbH in a recent study of the appeal management of about 100 trade and service companies as well as to influence the quality of complaint handling on customer loyalty attentive.

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The global economic and financial crisis will have little effect in this year on the real purchasing power of the majority of German consumers. Although the nominal growth flat in the purses towards the higher growth rates of previous years (2006: 2,4%, 2007: 1,5%, 2008: 2,6%) from: only 0,4% growth to Euro 18 957 per capita 82,1 million people in Germany expected which specializes in regional research Nuremberg market research institute MB-research for this year. Compared to the very low expected increase in consumer prices (last example, the Bundesbank expects monthly Report June 2009 only with 0,1% rise in consumer prices), the real purchasing power level of consumer but at least be maintained or even increased slightly.

These are however only the mean values ​​for the Republic. In social groups and individual regions of Germany, the developments are quite different:

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A wide range of consumer statistics on price levels, shopping, living, and more - with download address

What is the proportion of the population in the EU27 who lives in houses or flats, and what proportion of home ownership? What kind of energy consuming households? What proportion of the consumer seeks a formal complaints with sellers? What is the proportion of the population who drives for shopping abroad?

Answers to these and many other questions can be found in the publication ¹ "Consumers in Europe", published by Eurostat, the Statistical Office of the European Communities, and the European Commission's Directorate-General for Health and Consumers. This fourth edition of “Consumers in Europe” contains a comprehensive data set on consumer markets and consumer protection issues. First, the profile of the EU consumer and the retail network is presented. This is followed by twelve chapters on different consumer markets (food, alcoholic beverages, clothing, housing, household effects, health, transport, communications, leisure and culture, education, catering and various goods and services), each chapter providing data on consumer spending and price levels .

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If customers do not pay for online trading accounts, and dissatisfaction with goods supplied the reason may be. Hans-Jörg Giese, an expert on Internet-client relationships Credit Management specialists Intrum Justitia, explains how online merchants claimant customers can even bind to the long term. Mr Giese, customer complaints are for online traders a real nuisance - or?

That would be the wrong approach. For a customer who complains is indeed a very committed customer. It shows that it is the power that he has claimed and paid really important.

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Customer ensures long-term customer loyalty

Even in the economic crisis should be the single and retailers - the crisis could fully grasp only with rising unemployment - rely on the quality of the customer, instead of engaging at the expense of service quality to price wars.

Thereupon, the Cologne Service Rating GmbH out in a recent study of more than 8.000 customers judgments to approximately 100 trade and service companies. Thus, consumers who exhibit the Customer of dealers high marks, a significantly stronger binding to these. In addition, customer-oriented trading company are significantly more likely recommended friends or colleagues.

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2. Trademark Monitor Lebensmittel Zeitung and Dialego

Trademarks are the inexpensive alternative to branded products and have already secured a place on the shelves of retailers. The reasons are manifold: while the attractive margin trading brings interesting benefits that customers benefit from the attractive price-performance ratio. Under the 2. Trademark Monitor surveyed the Lebensmittel Zeitung and Aachener research firm Dialego in March 2009 1.000 German citizens' perceptions and their buying behavior regarding trademarks.

Especially in difficult times like these bargains again boom. So buy 84 percent of Germans their daily food at the discounter. "With its consistent low-price policy and countless stores in the most attractive locations they let the big supermarkets and small supermarkets far behind (57 55 respectively percent)," said Andera Gadeib, founder and sole director of Dialego. Looking up have mainly neighborhood shops, mom and pop stores or kiosks that are visited by only twelve percent of respondents.

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define the binding internal service and quality standards and monitor their implementation regularly by service providers, their customers better marks for its service quality. This show current analyzes of the Cologne-based rating agency ServiceRating. We analyzed more than 8.000 customers judgments about 100 companies from different service sectors.

Despite the high importance of the internal service quality for customer satisfaction dispensed by its own account but still one in four companies on the systematic application of intra-operating systems for controlling the quality of service. Comparatively remiss here are particularly evident in the telecom industry and the energy supplier, while insurers and health insurance companies play a leading role in the internal service management.

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The whole of Germany is waiting for the spring. "No," says Hans-Joachim Evers, 1. Chairman of the Federation of promotional products consultant and wholesalers (bwg), "The whole of Germany awaits the spring." What at first sounds subtle, turns out on closer inspection to be deeply psychologically crucial. "Waiting is passive and uncomfortable. Nothing happened. Trickles Time. The waiting rooms of doctors can of a song as a song, as stops by bus and train. Includes contrast" expect "an active attitude. Before Joy resonates. Football fans wait not in the home game of their club, but they expect it. Expectant mothers are not waiting for their newborn, but expect it. This Contrary fevers should make the advertising industry as its own. it sounds a lot better, if you are not new to a car waiting, but expects it. "

Both the manufacturing industry such as in the service industry companies promise their customers a certain quality. To the customer is happy. The expectation of the customer should then but are also observed with top service. Promotional products support the economy, to symbolize these messages of pre-joy objectively. To this end, Hans-Joachim Evers: "With spring many people associate flowering plants, green meadows, experience nature, grilling, cycling to these and many other events may indicate promotional products effectively.."

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Recent study shows the great influence of children on the purchasing behavior of their parents

The influence of children on the purchasing decisions at the grocery store is enormously underestimated by parents. This is the result of a new study by the University of Vienna. Only half of the impulse purchases that are triggered in the supermarket of children, parents also aware. Consumer researchers Claus Ebster and Udo Wagner from the Institute of Business Administration of the University of Vienna have published this in the prestigious journal "Journal of Retailing and Consumer Services".

"Most parents is unclear how much they are influenced in their purchasing decisions of their offspring," says Claus Ebster. At the 200 parents were unnoticed observed, while with their children shopping went in supermarkets, and then interviewed them. When asked how many of their purchases were influenced by their child, the parents gave an average of only half of the concealed observed purchases. "When you consider that most buying decisions are made in the business office, neither the trade nor the parents themselves should the influence of children on impulse purchases underestimated," says Udo Wagner, professor of business administration at the University of Vienna.

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