Up to 50 percent of Ikea's customers already use self-checkout

Ikea is once again the pioneer: Approximately 50 percent of existing cash lines in 45 Swedish furniture stores in Germany were equipped with self-service Express cash this year. Specifically 480 conventional funds were dismantled and 960 Express POS installed. The reported Holger Apel, responsible at Ikea for POS technology, the technology days the EHI Retail Institute in Cologne. According to a report by the trade magazine The trade is the furniture store "one of the few dealers in Germany, put the area-wide and in a big way on this, Self-Checkout' POS solutions." That seems only logical to pay but about 70 percent of 46 million customers in cash anyway.

However, Germany is lagging behind EHI details of development in self-service area behind where the Metro subsidiary Real is a pioneer and has installed in 62 markets self-scanning terminals while in the major European food retailers Tesco, Carrefour or Continente of Self- Checkout the standard belong. There, as reported, the trade, "can customers so they because want to be a matter of course automatically at checkout." The consulting firm Retail Banking Research (RBR) also assumes that the number of worldwide currently 92.000 terminals to 2014 will quadruple.

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Study pizza delivery / Incompetent and unfriendly staff costs to average 30 minutes - Joey's is test winner

Whether spontaneous party, soccer game or evening because the desire is missing for cooking. Delivery services promise easy ordering, fast operation and immediate Pizza enjoyment. But what about in times of analog cheese and ham imitations of the quality of products? Who can convince priced? And who provides fast and as fresh from the oven?

The German Institute for Service Quality has now examined six supraregional pizza delivery services that are represented in at least two of the three largest German cities Berlin, Hamburg and Munich. As part of a comprehensive service analysis, the delivery quality, friendliness and competence on the phone as well as the websites of the providers were analyzed. In addition, the product range and the prices of the pizza suppliers were examined carefully.

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German give not less / consumer demand stable thanks to subsidy policy

Despite the crisis, the holiday shopping 2009 is under no bad star. The Germans put the gifts purchase but clear priorities. Although - as the West Europeans as a whole - give more optimistic than last year, they buy more targeted and sustainable model: In addition to the price-performance ratio, especially the utility plays an increasing role. Both in the budget as well as in the number of recipient no reductions are provided.

Average plant each about 485 euros for Christmas one: 300 euros for presents and 185 euros for the festivities. These are some results of the Deloitte reports "Xmas 2009: the rebound", western to the consumer in 18 and were interviewed Eastern European countries. In Germany participated 1.754 people.

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Trade increased advertising spending in the crisis - discounters are investing more in TV - organic range and local presence ensure stable sales in the discount

The trade defies the crisis - in the advertising market: Trading has its gross advertising expenditure compared with the same period last year, according to Nielsen Media Research to 5,2 percent to a total 3,6 billion euro increase (each January to September). Primary beneficiaries TV (+ 37,7 percent) and Internet (+ 41,5 percent). A decent increase of 26,3 percent also listed poster advertising.

Commercials - the strongest in the field of trade advertising medium - contrast forfeit 2,7 percent. However, the biggest loser in the field of trade advertising are the popular magazines with a loss of 16,3 percent. The discounter discover now the advertising medium TV: While 2008 2,7 total percent of the budget was invested in television, there are 2009 already 4,9 percent. This resulted in an analysis of SevenOne Media in the new publication "markets in sight - discounters in food retailing".

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Not only by clothing or hair fashion can be socially and culturally, gender stereotypes to express. The shape how and what we eat, still constructed in our society sex. This is the conclusion the social scientist Dr. Jana Rückert-John of the University of Stuttgart-Hohenheim and the educationist and theologian Dr. Hans came Prömper, director of the Frankfurt CEF Bildungswerk.

Under the 12. aid Forum refereed both scientists on "Men want more women want better - nourishing communication gender perspective". Socially shaped and corny assignments like "Typically male - typically female" are, says Dr. Jana Rückert-John, not only when parking, but also at the stove or grill and eating commonplace.

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Prefer low fat and healthy

More than two thirds of Germans claim to be able to cook well or very well. Overall, however, cooking skills have deteriorated somewhat over the last six years. This resulted in a GfK Panel Services.

Around 15 percent of consumers stated that they can cook very well. The number of "top chefs" among the German population has decreased slightly. In 2003 the figure was only 17 percent. The group of those who classify their cooking skills as well, fell in the last six years of 55 53 on percent. In contrast, the proportion of women and men who can cook fairly well has increased 2 percentage points to 22 percent. The number of households in which exercise "less good" cooks, rose slightly from 7 on 9 percent.

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1.600 interviews represent 5,70 million German children aged 6-13 years

Since 16 years the Kids Consumer Analysis (KidsVA) provides detailed information about the media and consumer behavior of 6- to 13 years minors in Germany. During this time she has established itself as the most important study for young audiences.

In recent years, attention has focused particularly on the electronic media such as mobile phones, computers and the Internet, which by rapid proliferation are also enjoying increasing popularity among children in adolescents. The KidsVA shows that especially the older ones from 9 years increasingly use these new offerings. Altogether now sit 3,7 million, two out of three children in their free time in front of the computer, to work or to play. Increasingly, it is the possibility to the Internet. Here are waiting 3,4 million, almost 60 percent of 6- to 13-olds with Internet experiences on.

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Sweets are the "crisis winners" / advertising expenditure on food increased

The demand for consumer goods of daily use, so-called Fast Moving Consumer Goods (FMCG), is stable in spite of the crisis 2009. According to the new industry report "FMCG 2009. Staple foodstuffs" Axel Springer AG, the Germans will spend 152 billion euros for goods goods such as food, personal care products or cleaning agents in the current year. This represents more than one-tenth of private consumption. According to the industry report the reasons for the continued presence of demand, the continued good consumer sentiment in Germany, falling prices and a decline in out-of-home consumption. Consumers less often in restaurants and give consequently more money on their purchase from.

Benefit mainly the product areas "convenience" with ready meals and frozen foods and confectionery, which were one of the growth drivers of the FMCG market in the first five months 2009 (plus 2,5 percent). In a tough economy, consumers "small pleasures" in the form of chocolate, sweets and Co. seem to consciously indulge. Overall, the retail generates around half of its sales with fast moving consumer goods. According to industry report is but to be expected by the end of 2009 with a general deterioration of the consumer economy in Germany.

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Study by Roland Berger Strategy Consultants to Corporate Responsibility (CR)

New study "Socially responsible management and sustainability - potential for manufacturers and retailers?" by Roland Berger Strategy Consultants in cooperation with GfK Panel Services Deutschland examines attitudes and purchasing behavior with regard to CR based on 40.000 households The study identifies five types of consumers who differ in terms of their CR affinity and CR topic interests. In order to reach CR-savvy consumers, companies have to make CR part of their core business. It is crucial to address the specific CR needs of your target groups in a differentiated manner - then CR offers great potential

Consumers want a socially and environmentally responsible management and take the evidence indicates a higher price. This is the result of a new study by Roland Berger Strategy Consultants in cooperation with GfK Panel Services Germany. The study analyzes consumer attitudes toward CR and compares them with the actual purchasing behavior. The result: consumers with high CR claims are a strong audience. It is worthwhile for companies, CR holistically integrate into their business model: Properly implemented, can earn good money.

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The second study of the co-op initiative "Ess-Trends in Focus" is present

New findings from the study series "Ess-Trends in Focus" show that rapidly cooked while healthy food for the Swiss population is important. 42% of respondents, however, are of the opinion that fast and healthy food does not match. For the vast majority of respondents, it is crucial that, especially the dinner at home is fast and healthy. Quick refers primarily to the preparation time and less to the time required for the food.

With the initiative "Ess-Trends in Focus" examines Coop eating habits and awareness of the Swiss population. The results of the first co-study "Ess-Trends in Focus" showed in February 09 that are interested 65% of the Swiss population eat fast and healthy for the subject. The second poll of the series of studies, the issue under the microscope, what is meant by quickly and eat healthy.

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In a CAP-market at least 40% of employees have a disability. In this way, they should be integrated on offer in the world of work. Students of the Reinhold Würth University of Heilbronn University in Künzelsau examined under the direction of Dr. Brigitte Schober dirt and Dr. Christoph Tiebel acceptance and customer satisfaction in the CAP markets in Heilbronn.

As part of the Human Resource Management lecture, seven students of the Business Administration and Culture, Leisure and Sports Management (BK) course examined customer satisfaction in the CAP stores in the Heilbronn area. These are supermarkets with a full range of products that, in addition to standard items and a large selection of organic products, also carry the cheap GUT & Favorable range. In the Heilbronn district, the markets are sponsored by the construction guild.

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