Functions follow the technology trend

Modern scales in the supermarket are increasingly evolving to be weighed and print terminals of computer networks. The latest generation no longer requires a keystroke, but may differ apples and pears itself thanks to optical image processing. And when it comes to differentiating tomatoes with and without stem from the bush, then asks a spirit level at the customer narrowly Menu selection Return. Formerly a retail scale was only in use to determine the weight of a sales article. Today, this idea seems to downright antiquated. Scales are fused not only with receipt and POS systems; they provide the seller extensive product information and advise the customer the recipe item or a matching wine. All this works only if the balance is connected to a data network and is equipped with appropriate software. But precisely because the problem starts, white Tudor Andronic from technology specialists Bizerba http://www.bizerba.de in Balingen: "At the moment, if that is what we expect from a balance, then a balance must learn the language, the talk the other systems in the field. And that is SOA. "

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VuMA as the first market media study with non-EU residents

The current consumption and media analysis, the VuMA 2009, will be published shortly. It is the first market media study to be based on the population of Germans and EU foreigners aged 14 and over living in Germany. This corresponds to a potential of 67.026 million people. "With the expansion of the database to include EU foreigners, we are following the path taken by Media-Analyze Radio," explains VuMA spokeswoman Henriette Hoffmann. "This enables advertisers to compare the performance data of television and radio on this broad basis," adds Dr. Michael Keller, deputy spokesman for VuMA. The AGF / GfK television panel has included the group of EU foreigners for several years.

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