A study by the Berlin Institute examines how the structure of consumers is changing in the regions

Market research collects data on the consumer behavior of the population. It analyzes the purchasing power, wishes and attitudes of potential consumers. Because people have different product preferences depending on their age, phase of life and lifestyle, pay different attention to price, watch different TV programs and read different newspapers. Information about this helps companies decide which products to offer in the future or in which regions to invest.

In order to structure the multitude of information about the population, market researchers divide people into different consumer groups according to certain criteria. The Gesellschaft für Konsumforschung (GfK) based in Nuremberg, one of the largest market research institutes in the world, has developed a process that takes two dimensions into account: Consumers aged 14 and over are assigned to one of 15 biographical worlds according to their stage of life and financial situation. According to GfK's findings, the phase of life - from school and training through the employment and family phase to retirement - largely determines purchasing, consumption and media behavior. The economic situation determines how much money is available for consumption. In the middle phase of life, a distinction is made between top, middle and simple life situations, in the retirement phase between working class and middle class.

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Food labeling for packaged goods varies significantly by the year 2014. the origin information is then compulsory for all meat, the exact requirements yet to be worked out. Perhaps even more significant are the requirements for packaged sausages. Under the new rules, the calories and nutrients of sugar, carbohydrates, protein, fat and saturated fat and salt sodium per 100 grams must be shown in tables on the packaging. On the other hand, substances that can cause allergies, be recognized on the packaging at first glance.

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With Link to Presentation of Consumer Analysis

The Kids Consumer Analysis (KidsVA) has since 18 years a wealth of data and information about the media and consumer behavior of the used 6,13 million children and adolescents aged up 6 13 years in Germany. The representative study therefore is the most important study for young audiences in Germany. This year, the group of respondents was first expanded (4 million =) to the 5- and 1,4-year preschoolers. About the media and consumer behavior gave parents detailed information.

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Scientists at the University of Münster has shown that the aesthetics of websites plays than previously assumed a greater role

In practice, they should be betrayed at first glance where to hide the information. And that should naturally be extensive, but not too much so as not to confuse the user. More does not offer a website. Or does it? Dr. Meinald Thielsch of the working unit for Psychological Assessment of the University of Münster (WWU), sees it differently: "Aesthetics play in evaluating sites play an important role."

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Marketagent.com surveyed members of its online panels to their habits and preferences on Grill

Idealized Grill friends in Germany fire in the summer months, every two to three weeks a charcoal grill on, throwing mostly sausages and pork on the selfsame, gather two to four like-minded people around and let the man in the house act as "grill master" - these are the results of a current survey, the online market and opinion research institute under Marketagent.com 1.000 members of his online access panels to one - on summer days - has performed literally hot topic.

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Google+ convinces through transparency

With Google+ the search engine giant has launched a compelling competitor to Facebook and Twitter. The social network is clearly designed and offers basic tools with which the receiver circuit can control content, reports the computer magazine c't in the current issue 16 / 11.

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In two out of three EU countries the workers are threatening this year in real wages. In the European Union average wages per worker therefore 2011 expected to decrease after deducting inflation to 0,8 percent. In Germany the development 2011 should indeed be more positive than most neighbors. However, only a stagnation of wages is foreseeable again after deduction of this year relatively high inflation. This shows the new European collective report of the Economic and Social Research Institute (WSI) in the Hans Böckler Foundation. In Europe, therefore, the development of wages "are hardly any positive impetus to overcome the structural economic problems and initiate a sustainable growth strategy" went writes WSI collective expert Dr. Thorsten Schulten in the new edition of the WSI.

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Bonn scientists examine the implementation of sustainability and social responsibility in the meat industry

"Do good and talk about it ..." - this old PR wisdom also applies to the themes of sustainability and corporate social responsibility, the gain in the food industry is becoming increasingly important. In particular, the meat industry social requirements are increased. should therefore communicate about their activities in the field of CSR (Corporate Social Responsibility, Corporate Responsibility) as a potential competitive advantage over the trade are very important for the company in the value chain of meat. To get a first look at the communication of the company, by employees of the department "Market research of agriculture and food industry" at the University of Bonn at InterMeat 2010 in Dusseldorf a (non-representative) was conducted survey. The survey was conducted as part of the project FIN-Q.NRW (Research Network Innovation through quality communication) instead, which has set itself the goal of improving the quality of communication in the North Rhine-Westphalian meat industry. One of the three main topics concerned with the possible development of CSR standards, or at least of recommendations for the meat industry.

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The sixth study of co-initiative "Ess-Trends in Focus" is devoted to the issue of food safety

What unsettled the Swiss population on the subject of edibles and which has to meet the food safety? Thus, the sixth representative study "Ess-Trends in Focus", which was conducted in February 2011 concerned. Nearly two-thirds know the difference between minimum durability and use-by date, to know three quarters that you can not store preserves remains in the can and that spoiled-looking food safety should be discarded. 71% of respondents consider Swiss products for safer than imported goods and men assessed according to criteria other than women, whether foods are still edible.

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Promotional Baromter UGW lists mechanics ranking

In the overall very promotion-active months of March / April providers and distributors rely on the very sales-effective measures such as additions, Oversize and Multibuy. Currently listed the Promotion Barometer ProBar® (www.promotion-barometer.de) enhanced increase in couponing campaigns in trade, Gernot Lingelbach, CEO of UGW Communication and initiator of the largest promotional database with currently more than 12.000 entries.

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Many companies use the expensive part of customer referral programs to attract new customers, because they know that personal recommendations always represent the best advertising. Therefore, companies rely on the personal communication between customers, which is significantly more effective than mass communication. However, some customers of a company are in a special way for customer referral programs, according to a recent study on "Customer Referral Management".

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