Submitted by Thomas Pröller, meat-n-more on , Published in Marketing
Net advertising revenue is about 2,8 percent to 2,001 billion euros
The indication sheets in Germany reported in fiscal year 2012 in net advertising revenues a slight decrease of 2,8 percent. The decline in sales resulted from various market developments. This was announced by the Federal Association of German Advertising Papers eV (BVDA) in advance of its spring meeting 17. and 18. April 2013 in Berlin.
Following the successful financial years 2010 and 2011 succeeds Germany's weekly with 2,001 billion euros to keep the net advertising revenue relatively stable. With a decrease of EUR 58,5 million, the display leaves the third largest advertising medium in Germany remain behind the television and the newspapers.
Submitted by Thomas Pröller, meat-n-more on , Published in Marketing
About 150 executives from industry, trade and brand owners met on 14. March at the German Packaging Congress 2013 in Berlin. The by the German Packaging Institute (dvi) organized industry summit discussed successful strategies for sustainability and principles of ethical business management, brand engagement on packaging, marketing by machines, the latest results from research and concepts for the future. In addition to information and Insights network meeting its participants had plenty of time and room for discussion, knowledge transfer and new contacts. Winfried Batzke, CEO of dvi, draws a positive conclusion: "The positive feedback shows us that the Congress has become firmly established as a networking platform and impetus. The number of participating managing directors and decision-makers is increasing every year and there are very few events that expertise and liaison as good a as the German Packaging Congress. "
A pioneer and leader of sustainability It was reserved for the 8. to open German Packaging Congress: Prof. Dr. Claus Hipp, managing director of HiPP works, Entrepreneur of the Year and winner of several Merit and environmental prices recorded in his presentation a blueprint ethical entrepreneurship and sustainability in practice. The main objective is about to make life for future generations worth living. The packaging falls while the challenging task to obtain the values of the packed Guts and express outwardly. They should not become a burden to use or destroy values, but should on the contrary be valuable as possible for further use.
Submitted by Thomas Pröller, meat-n-more on , Published in Marketing
BBC World News and BBC.com publish world's largest study of platform-wide news consumption and related habits
According to the study tablet PCs are additionally used for television; 25 34 to-year largest audience in newscasts London, the 26. March 2013 - BBC World News and BBC.com/news published today the results of the largest ever global study on news consumption in the digital age, which was conducted by InSites Consulting. were interviewed about 3600 owners of digital terminals in Australia, Singapore, India, UAE, South Africa, Poland, Germany, France and the USA. The aim of the survey was to assess the growing influence of television, smart phones, tablet PCs and laptops on our news consumption and the related habits. The respondents belonged to the group of top earners and had at least three of the following devices: televisions, tablet PC, smartphone and laptop / desktop computer.
Submitted by Thomas Pröller, meat-n-more on , Published in Marketing
New to Coop: Easy and convenient to open packaging
Packaging must fulfill a number of important functions. And yet easy to be open. This provides packaging engineers often considerable challenges. Now Coop in Dresden started together with the Schulthess Clinic Zurich and the Fraunhofer Institute AVV the project "Easy to Open". And thus created a true innovation: packaging can be optimized with the aim to facilitate the opening and thus to make it more customer friendly.
The offer wealth of portioned and attractively packaged foods in supermarkets is large. The packaging will play a central role: to protect the product from environmental influences, damage or contamination by germs. They simplify handling when shopping, transportation and storage of food. And they ultimately inform customers about the preparation of the food.
Submitted by Thomas Pröller, meat-n-more on , Published in Marketing
Researchers are investigating the reasons of the exit from the organic farming
Organic farming in Germany is growing. The latest figures were recently presented at the most important trade fair "BioFach". A look behind the growth performance, however, reveals more: rising annually around 600 farms from organic farming from. However, this has so far hardly perceived by the public as more clearly and more businesses have switched to organic farming as got out. Which companies and motives are behind them exits, reveals a new study that has created together with the University of Kassel and other partners the Thünen Institute.
The investigation shows that between 2003 and 2010 190 have about dropouts or average 1,4 percent of existing organic farms per year with agriculture completely stopped each year. More about 410 holdings returned an annual average back to conventional farming. This is after all, a share of average 3,3 percent of existing organic farms.
Submitted by Thomas Pröller, meat-n-more on , Published in Marketing
forcing economic conditions Schulverpfleger at dumping prices / providers give policy bad grades
For Germany Schulverpfleger the economic and political conditions have deteriorated within a year. These are the results of a recent survey of the economic journal gv-praxis (German publishing house), which are described in the junior special publication Ess-Class in detail. were surveyed nationwide over 130 regional and national suppliers for school lunches.
Germany's school caterers rate the economic environment with a smooth 4,0 (previous year 3,7), the political framework received a 4,3 (previous year 4,1) on the school grade scale. Compared to the previous year, the certificate is again worse. With the VAT regulations still in force, high standards and low food prices, no light can be seen at the end of the tunnel, according to the respondents. The economic pressure is steadily increasing. The discussion that was sparked about the quality of food after the wave of vomiting and diarrhea in East German schools would unfortunately not have changed that. "The price still beats every quality argument," says Silke Schnapp, head of Aubergine & Zucchini, a Bonn school caterer. Even for the market leader Sodexo, there is little scope for quality improvements: Obeying the economic hardship, there will be no significant nationwide changes, says company spokesman Stephan Dürholt. The displeasure of the school caretakers surveyed primarily affects political decision-makers. "Politicians don't want a good school lunch, just a cheap one," one food provider sums up. The sales price for a school lunch is on average 3,19 euros gross - an increase of only 8 cents compared to the previous year.
Submitted by Thomas Pröller, meat-n-more on , Published in Marketing
Although more and more women are employed in Germany, although they assume still more likely than men to household purchases. This is especially true for families with children. The gap between women and men in the weekly shopping time has, however, significantly reduced. These are the findings of a recent study of the RWI and the University of Wuppertal is based on data of the German Mobility Panel.
Submitted by Thomas Pröller, meat-n-more on , Published in Marketing
Web Expert: online trading 2012 grown at the expense of the stationary retail trade
The booming online trade leaves the sales figures in stationary retail continue to decline. This is the conclusion the eWeb Research Center Niederrhein University comes in its latest projection of the trade turnover in 2012. Prof. Dr. Gerrit Heinemann has compared the sales of offline and online commerce and draws the conclusion: "The online trading undermines the stationary retailers increasingly from the water."
While the trade association of Germany (HDE) reported total retail sales increased by 1,5 2 to percent. But this is based next to the growth in the online sector mainly due to the rise in food prices 3,3 percent. Excluding the food out of the non-food trade 2012 should have possibly turned around 211 billion a pay freeze, so Heinemann.
Submitted by Thomas Pröller, meat-n-more on , Published in Marketing
"First choice in the chill cabinet": / Current Yahoo study is effectiveness of display advertising in the FMCG sector with the example of "Zott Monte"
Yahoo! Germany has examined using an innovative study approach "Zott Monte" the effectiveness of online display advertising in terms of direct purchasing impulses. The study analyzed using an experimental design the effect of advertising - embedded in the natural usage processes of the study participants. The study confirms: Online advertising has an immediate impact on the relevant set and thus on the purchase intent of consumers. Moreover, the results confirm the successful approach especially new buyers audiences on the Web and positive spillover effect on other products of the brand Zott.
Submitted by Thomas Pröller, meat-n-more on , Published in Marketing
Consulting improvement - winner is EBL Naturkost before Naturgut and VollCorner
Animal welfare, waiver of genetic engineering and no preventive antibiotics - there are good reasons that speak for Bio. Supermarkets that specialize in the sale of organic products are, extremely popular, partly because customers feel well cared for. That the employee but not always so skilled are believed to now shows the recent study by the German Institute for Service Quality. The market researchers took service and advice of ten organic supermarket chains under the microscope.
Submitted by Thomas Pröller, meat-n-more on , Published in Marketing
DLG Food Days in Darmstadt - How to respond to the crisis of confidence? - 450 participants from all food areas discussed in Darmstadt
"Confidence" is ranked by "Fresh" and "price" the third most important criteria when buying food. However, distrust almost 60 percent of Germans in the food industry. A number that startles and food producers must cause "to free themselves from the informational impasse," said DLG President Carl-Albrecht Bartmer at the DLG food days, the most 17. and 18. September took place in Darmstadt. 450 participants from all sectors of the food industry discussed over two days on current topics and strategies. In the center of the large plenary on the second day of the DLG Food Day focused on "food communication".
