Is Corporate Communications a recognized executive management discipline? This question is a research project of MHMK, Macromedia University for Media and Communication, after. The result: More than half of surveyed 60 Agencies Public Relations thinks that corporate communication is more of a repair operation as a recognized management discipline even in critical situations such profound change processes. The complete study is available for purchase at the free MHMK in Hamburg.

The study is a document that PR and communications management is a discipline that slowly finds its role in the leadership of organizations. Accordingly, the sector of PR agencies is divided into two camps: one camp sees itself first as a service provider, the other first as a consultant. They evaluated differently, the expected performance of communication for organizations of all: Around one third of surveyed agencies said that the behavior management for communication job belongs in change processes. "But if one assumes that the goal of corporate communications inwards mainly consists in the motivation, then it must be dependent on the availability of communication processes and instruments go," said Prof. Jan Lies, initiator of the study. "Because motivation is primarily of management behavior, work environment and incentives depends."

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Sustainability in Procurement and Supply Chain Management

Sustainability has evolved from a trend subject to a fixed part of our corporate strategy. Many companies consider the principles of sustainability consistently in Purchasing and Supply Chain Management. The main driver is economic calculus. This is the result of a joint survey of BME and Roland Berger Strategy Consultants on "Sustainable procurement - Next Level in Procurement Excellence". Worldwide, more than 250 decision makers who participated in the areas of purchasing, supply chain management and logistics.

On the topic of sustainability in procurement, companies profess example to fight corruption, to act anti-competitive agreements, child and forced labor and to strictly observe human rights, environmental, health and fair working conditions.

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Cheap is not everything - customers have quality standards for the food trade

The comprehensive study "The German food trade in the judgment of customers 2010" by Lebensmittel Zeitung (Verlagsgruppe Deutscher Fachverlag, Frankfurt am Main) and Konzept & Markt identifies Germany's best retailers, analyzes in detail the strengths and weaknesses of the sales lines in the food trade and shows potential for optimization.

The ranking of the grocer by the brand strength leads to Aldi - followed by Lidl. Only in places three and four follow-up with Rewe and Edeka two large full-range. The brand strength was calculated by the fire Census® the criteria notoriety, shopping, loyalty, satisfaction and main shopping center.

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Half-day briefing on the integration of animal welfare standards in food production at 29. November 2010 the DIL in Quakenbrück

Across borders, it is observed that consumers increasingly interested in the welfare of animals in the context of animal husbandry. But not only increases the interest in itself, first scientific findings already suggest that the consumer of the need for high animal welfare standards some is quite worth. Accordingly, the first initiatives that have set a target to implement animal protection measures in the production of foods of animal origin already exist. Both food industry, agriculture, food retailing, science etc. collaborate in such initiatives. In addition, on national and European level political efforts to introduce an Animal Welfare- / animal welfare label. Accordingly modified foods should therefore be credible and reliable deductible.

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Result of media and consumer study commissioned by the Heinz Lohmann Foundation between consumers and the food industry a growing alienation takes place. - Principal investigator Prof. Achim Spiller: More and more consumers feel a "desire for naturalness".

The German food industry is perceived very differently by consumers: While a third of consumers productivity aspects - and the associated price effects - for is good and has confidence in the food industry, are approximately 20 percent of consumers as well as large parts of the media and the Internet Commmunity production-technical achievements in the food industry extremely negative towards. The findings of a study by the University of Göttingen comes (Chair Marketing for Food and Agricultural Products) on behalf of Heinz Lohmann Foundation. The results were presented today at the 8. Nutrition Symposium by Prof. Achim Spiller us its employees Maike Kayser and Justus Böhm presented.

The study shows a clear trend: More and more consumers feel a "desire for naturalness" - as a result of the increasing alienation of food production. The highly touted by the industry efficiency and technologisation is considered "negative change of natural processes" of consumers. Also associated with the efficiency improvement rate cuts are no longer considered legitimate aim of agricultural production. Rather, more and more consumers believe that food actually be too cheap, so study leader Spiller.

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Too many different halal certification bodies the decision of the manufacturer did not easy, whom to trust and who enjoys the best market acceptance. The call for a uniform settlement grew louder, especially as consumers showed irritated because of many scandals.

The 1st European Halal Conference, jointly organized by Messe Düsseldorf and DTFood eV and supported by many committed authorities and system providers from the Halal sector od Control, brought around 150 manufacturers, dealers, service providers, institutions and organizations, certifiers, Muslim scholars, Authorities and auditors from all over Europe come together in Düsseldorf. The aim of this meeting was to bring together the experts on a subject that is increasingly coming to the fore in the European food industry, but also in public awareness - halal food - in working groups in a constructive manner and in a result-oriented manner with regard to the possibility of a uniform certification standard for Europe. 

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Recent consumer survey in cooperation with the two agencies "taste!" and "organic" - How important is sustainability in the public eye? What does the consumer under this term? How have companies in the food industry communicate? Results:

Sustainability is a topic of high consumer relevance. Depending on the social class, the topic is, however, perceived differently and is of varying interest.

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Citizens are dissatisfied with services

Good service is the most important competitive factor in the trade. However, this can not provide a lot of companies and service providers in Germany. Only every fourth German (27%) believes that the saying "The customer is king" still applies. This emerges from a recent study of the BAT Foundation for Future Studies, the representative 2.000 people were surveyed from 14 years in Germany.

Professor Dr. Ulrich Reinhardt sees two main reasons for the low service orientation: "With the growing prosperity of our society, the demands have increased. What was not expected 20 years ago, is almost required today. In addition, we must not forget that is in the service sector is often badly paid. The willingness and motivation of employees, to service 'deal under these circumstances, with the theme, and constantly introduce yourself friendly and courteous, as is already on the line. "

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The social life of young people takes place (factory) to a substantial part of the network. As part of the media convergence monitoring Prof. Dr. Bernd Schorb initiated an investigation for dealing with youth social online networks whose results are available now.

For young people and their social life networking platforms have become indispensable. Social networking platforms are they meeting the Circle of Friends, brokerage events and surfaces for self-expression.

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Edeka Neukauf Culinara Maier and Bizerba report the results of a joint pilot project

The advertising on consumer screens can lead to a doubling of sales. This is the result, a field study that the Edeka Neukauf Culinara-Maier and Food specialist Bizerba conducted jointly.

An assortment of 66 spice products from a reputable supplier represented the starting point. The aim of the field study was to exert what influence price promotions on a monthly basis, advertising on consumer screens of screen scales and a direct approach to the customer of recipe suggestions on the sales figures. In the first week of the pilot project Culinara Maier sold a total 204 packs, the first price action increased sales to 543 units 700 the second and third on average. 

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The Kids Consumer Analysis (KidsVA) returns since 17 years detailed and comprehensive information on the media and consumer behavior of 6- to 13 years minors in Germany. She has established itself as the most important study for young audiences in Germany.

An unbroken pleasure of reading can be stated at the beginning of the decade, although the competition of electronic media is large. 95 percent of children say they read books or magazines in their spare time. The data requested in this year 44 children's magazines have 4,35 million regular readers - these are 70,2 percent of 6- to 13-olds. Here is the weekly "Micky Maus-Magazin" from the Egmont Ehapa with 627.000 readers Leader. This is followed by "Disney Lustiges Taschenbuch" (Egmont Ehapa) with 473.000 readers and "Just Kick-it!" (Panini Verlag) with 415.000 readers.

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