The new "SGS INSTITUT FRESENIUS Consumer Study 2010: Food Quality & Consumer Confidence" shows uncertainty among German consumers when buying groceries: Every second person does not understand the information on packaging - 75 percent cannot tell whether a product is healthy - 71 percent cannot assess whether a Product is suitable for children - Only one in ten trusts industry and politics in food issues - Organic is out, regional foods are in - Women are more critical when it comes to grocery shopping than men - East Germans shop differently than West Germans

Rotten meat, molded ham, analog cheese: the recent food scandals and the discussion about additives or genetically modified foods have left German consumers unsettled. This is shown by the results of the current population-representative study "SGS INSTITUT FRESENIUS Consumer Study 2010: Food Quality & Consumer Confidence", which the renowned Allensbach Institute carried out on behalf of SGS INSTITUT FRESENIUS GmbH.

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Study series for implicit advertising impact

AS&S and Radiozentrale add brand effect to the study on the implicit advertising effect of radio / Both parts of the study prove: There is no getting around the effect of radio - even casual listening to the radio increases brand values ​​and purchase impulses significantly / Autopilots in the brain court more and focus on rewards / Findings of more fundamental, international relevance

Even if information arrives casually via radio, they are perceived, processed and solve significant changes in brand image and purchase impulses. Despite distraction or inattention increase for a spot contact the purchasing intentions by ten percent. The individual to be considered brand image have also risen on average double-digit percentage range. Using the example of Flensburg marked an increase of 13 percent. In Beer buyers of other brands, the image could be improved by as much as 20 percent. Show due to an advertising message in the radio no effects to the consumer, it is not because they do not hear, was understood or believed, but mainly on inadequate reward promise.

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Introduced in the German states of smoking bans have led to lost revenue in the hospitality sector in the short term. However, this was weaker than feared by many innkeepers. On cigarette provided in addition to the smoking bans, especially since 2007 prescribed electronic age identification for declining sales. These are the results of three studies RWI get around the issue of smoking based on different data.

The smoking bans in the hospitality industry introduced between August 2007 and July 2008 at the federal state level have resulted in an average drop in sales of around two percent. Especially shortly after the smoking bans came into force, sales fell. However, these seem to have weakened over time. In Bavaria and North Rhine-Westphalia, where the smoking ban could be circumvented by establishing so-called “smoking clubs”, there was no demonstrable drop in sales. Evaluations of business cancellations in the hospitality industry did not provide any reliable evidence that the smoking bans led to increased business operations.

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Partnerships between companies and NGOs are no longer a rarity. The media Gütersloh GmbH and credibility.wegewerk illuminate in their recently published study "Situation and perspectives of partnerships between nongovernmental organizations (NGOs) and companies' conditions, opportunities and potential of such collaborations.

Hardly any approach of the past years has 20 self, actions and communications of large companies affected to the extent the issues of sustainability and corporate social responsibility (CSR). Important aspects of this theme are the joint activities and projects of business and civil society. But what the partners expect of each other, the areas in which cooperation is particularly intense or effective and the prospects for the future are made, is not always obvious.

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The current POS trends based on the results of carried out by Lebensmittel Zeitung and UGW Communication survey of 701 consumers on the German food trade (hypermarkets, consumer, supermarkets and drugstores). The created annually POS Marketing Report shows how much and by what means can be influenced at the POS in the purchase decision, the consumer. Trend 1 Cleanstoring

Freshness and cleanliness are the decisive criteria when selecting the place of purchase.

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A rheingold study on the perception and classification of the scandals by the consumer. Exclusively created for BVE and HDE for Entrepreneurs Day Food

Food scandals can influence the purchasing behavior of consumers, although showing many consumers still unimpressed. This is a result of the current rheingold study commissioned by the food trade and food industry.

In consumer interviews with the Rheingold Institute almost half of consumers confirmed their confidence in food. Nothing the defiance stated about 60 percent of respondents to change their buying habits due to food scandals mostly temporary. Also driven by the incident reporting in foods most of the consumers surveyed expect an increase in such incidents.

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The European market for digestive products is also benefiting from increasing consumer awareness of functional foods. In 2008, the “digestion” sector was the largest sector in the overall market for functional foods with EU approval with a sales share of 68 percent. Higher product prices in combination with an expansion of the areas of application should drive the market growth further. Accordingly, a new study by the management consultancy Frost & Sullivan expects the sales volume in this industry to increase from 245,0 million US dollars in 2008 to 536,5 million US dollars in 2015. The study covers the segments prebiotics, probiotics and Digestive enzymes.

"The European market for digestive foods and additives is in a growth stage and is characterized by a high frequency of new product launches," said Sridhar Gajendran, industry analyst at Frost & Sullivan. "The range is divided into the categories of functional foods and dietary supplements, with the former accounting for the larger share in terms of both market volume and market value in 2008." Functional foods with digestive effects are in the form of dairy products, beverages, baked goods, cereals and Convenience food available. Mainly due to its significant potential to penetrate other application areas such as meat and fish, this category is likely to grow strongly in the next few years.

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Provocative theories in Elmshorner Sales Convention

"There is competition in many areas of our lives, including between universities. Since state universities are increasingly offering dual courses of study, we are in competition." With this statement, which was in tune with the conference, the President of the North Academy, Prof. Dr. Georg Plate, the 130 participants of the Sales Convention 2010 in the Audimax of the University of Economics in Elmshorn. Among them many marketing managers from the university's cooperation companies and also students interested in the conference topic "Selling After the Crisis".

The team of well-known speakers from research and practice was led by Prof. Dr. Christian Belz from the Institute for Marketing at the University of St. Gallen. Michael Otto, Director of the Hamburg-based Berenberg Bank, gave a lecture on the main topics automotive, financial services and health care; Sales professional Wolfgang F. Bussmann, senior partner at the management consultancy Mercuri International, Dr. Bernd Becker, Managing Director of the Wunderman agency; Dr. Wilfried Völsgen, Regional Manager Sales & Marketing Ford; Management consultant Hans-Georg Pompe, author of the book "Marktmacht 50plus" and Jürgen Heiko Borwieck, managing director of Dräger Medical and a graduate of the Nordakademie.

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More and more manufacturers of local products apply EU seal / National Atlas presents maps, explained the background and shows relationships to

Black Forest ham, marzipan and Thuringian bratwurst are foods with protected geography. More 73 regional products from Germany are allowed to wear "protected designation of origin" or "protected geographical origin" the promotional EU seal of approval. For other specialties such as Dresden Stollen, Hessian cider or Spätzlemachine the certification process at present still. These are complex and can take several years. Nevertheless, many protective Communities get involved in the complex and lengthy procedures. Because of the protection status under EU law not only preserves them against abuse of appellations. The companies hope to gain by excluding non-resident in the region, especially manufacturers competitive advantages.

The Leibniz Institute for Regional Geography (IfL) has to gather everything you need to know about protected Herkunfstbezeichnungen and presented clearly. The results in the form of maps, graphics and text are now found on the website of National Atlas (http://aktuell.nationalatlas.de). The article explains the background and relationships; show cards, where there is in Germany which certified local products, the quantities for which food applications to the European Commission and - the example of regional sausage specialties - that continues to be a wide range of products is offered without the protection of their geographical origin. Posted by the IfL scientist Ulrich Erman. The economic geography has spent several years working on issues of production and consumption.

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70,7% of users get in touch with an advertiser - 82,8% of enter in connection to goods or services average 577 euros from

Such customers contact numbers other media can only dream: As a recent representative survey of Ipsos Market Research Institute in Hamburg shows occur 70,7% of all users of the yellow pages to their search in contact with one or more advertisers. The Yellow Pages users have their spending already been scheduled: stately 577 euros give 82,8% of users following from their contact on average for goods or services.

"The numbers of representative study commissioned Yellow Pages demonstrate impressively that Yellow Pages is the leading business directory and customer contact media in Germany." Says Uwe Frigge, CEO of Yellow Pages Marketing Company in Hamburg, and underlines his statement with other numbers from consumer analysis: "Yellow pages has a reputation of 98,5% within the German population over 14 years, with more than half the population (57,6%) have yellow pages used print last year and also online is gelbeseiten.de with 2,91 million. . Unique users and 8 million visits the most far-reaching online yellow pages. If you want to reach customers efficiently and effectively, for the remains guides both on- and offline first choice. "

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Classic one-way communication in advertising and direct marketing is increasingly reaching its limits - consumers in Germany prefer interactive information channels. This is confirmed by a current study by the Leipzig University of Applied Sciences (HHL) and the management consultancy McKinsey & Company. The representative survey of 1.500 consumers in the areas of mobile communications, branch banks and entertainment electronics shows: Although every third consumer uses classic TV advertising, newspapers, magazines and catalogs to provide information about products and services, these channels are less important as a source of information before making a purchase decision than five percent of buyers. For example, customers who are about to make a specific purchase decision in the field of entertainment electronics prefer to find out more directly in the retail store (39 percent) and above all online: The websites of Internet retailers and manufacturers as well as forums and web communities name more than 50 percent than the one for them most important information channel. Noteworthy: the survey results are similar in all three industries examined. Classic marketing communication has reached its limits

"Whether in the traditional retail trade, the bank branch or on the Internet - the customers get more information and use more opportunities to exchange experiences with each other," says Christoph Erbenich, Partner at McKinsey. "Classic marketing communication alone is no longer enough to significantly influence the purchasing decision."

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